Former businessman Vijay Mallya has sparked renewed discussion about the commercial evolution of the Royal Challengers Bengaluru, suggesting that the franchise he once owned has grown far beyond what critics initially labeled a “vanity project.” Speaking about the possibility of a future sale, Mallya highlighted how the Indian Premier League has transformed cricket into a multi-billion-rupee sports economy. What began as a bold investment in entertainment and branding has matured into a highly valuable sporting enterprise.
