Axis Bank

Axis Bank has entered into a strategic partnership with DP World PGTI, India’s premier professional golf tour, marking a significant collaboration between the financial services sector and the country’s growing sports ecosystem. The alliance aims to promote professional golf while strengthening corporate participation in sports sponsorship and brand engagement. By aligning with one of India’s most prominent golf tours, Axis Bank seeks to enhance its brand visibility among high-net-worth individuals, corporate leaders, and sports enthusiasts.

India’s private sector lender Axis Bank has announced plans to invest Rs 1,500 crore in its non-banking financial subsidiary Axis Finance, reinforcing its strategy to expand lending operations beyond traditional banking channels. The capital infusion is expected to enhance the NBFC’s balance sheet strength, support credit growth, and enable it to tap emerging opportunities in retail and corporate lending. Analysts say the move reflects a broader trend among Indian banks to leverage NBFC platforms for flexible credit distribution.